Aloha! My name is Krystl Apeles.
“Rich is the life you live” TM
My mission is to be mindful about the garment making cycle to leave a softer footprint on our dear mother earth and bring change to business and consumer ethics.
Puka Surf Company is a lifestyle brand promoting water sports, travel, and love for life. I grew up on the Garden Island, Kauai and obtained my BA in Design & Merchandise from the University of Hawaii at Manoa in 2009.
After college I moved to Costa Rica where I worked for $5/hr pattern making (high pay for this country). Life was rustic and simple. A very humbling experience where I barely had enough for rice, beans, and bananas. I felt enlightened and appreciative of life as a whole...which is where I found my mantra "rich is the life you live".
After several years of a nomad lifestyle chasing surf and snow, I moved back to Hawaii, but this time the "big city" Waikiki. There I began designing custom bikinis out of a condo in Waikiki. It bothered me how in Hawaii bikinis had such a short life due to poor fit and fast fashion. Man made fibers don't break down so I chose to reduce waste by making a commitment to make a better product. Quality, fit, and design were my three main focuses to extend the life and wear of bikinis. I used remnants from quality swimwear production companies and made sure to use the softest performance linings. My design process also included extensive water testing and technical pattern making before finalization. I threw bikini parties and got invited to do custom fittings in celebrity mansions. Business didn't blow up but stayed steady and life was good.
I finally made it back home to Kauai in the end of 2012. There really is no place like home and since moving home I feel empowered for growth.
So aloha my name is Krystl, I am a professional x2 World Champion tandem surfer and I've traveled worldwide gaining knowledge, experience, and inspiration for Puka Surf Co. The ocean is my biggest inspiration and I want to share the beauty of surf and travel through Puka Surf Co.